A Bit About Me
I built the largest video network for alternative GEN Z females, had the good fortune of celebrating two exits and I had the even better fortune of having my ass handed to me as the founder of a company that didn’t make it. The insights and humility I have gained throughout my journey as a multidisciplinary executive in both emerging and established companies have helped me find my passion for pairing creativity with data to solve problems. More importantly, I have discovered the joy of building and working with teams that are inspired by each other and the unity that comes with a clear mission. I now spend my time working with individuals and/or companies with whom I can share this passion for developing strategies that shift businesses, managers, and teams into new modes of clarity and productivity.
Ideas On Media, Management & Life
Skills
Unique ability to identify, outline and execute strategic business initiatives in both established and nascent categories.
Deep experience building and managing high-performing, cross-functional teams
Over a decade managing innovative multi-million dollar marketing campaigns (performance & branding) across multiple content types and platforms
I have developed and distributed over 15,000 minutes of original programming generating over a half billion views across YouTube, Facebook and the open web
My experience as an entrepreneur, certified executive coach and MS in marriage and family therapy (graduate March 2019) provide a unique POV to help individuals and teams identify and manage limiting behaviors that can unlock their full potential
Led the creation of multi-million dollar products from concept and development to distribution and marketing across mobile, web and social
I have led sales teams including the creation and presentation of pitches, pipeline management, campaign execution and coordination with relevant departments to ensure success
I have expert knowledge of and have negotiated deals with OTT services and all relevant platforms and brands that distribute licensed content
Work History
Led company from capital raise to 22 employees and creative direction of original media brands and the production of 21+ original shows each week generating over 250,000,000 video views
Led the management and development of the global production company’s owned and operated digital brands delivering over 2 Billion views and 20 Million followers
Oversaw creation, development, deployment, monetization and marketing of new media brands on and off YouTube generating over 500M views each month. Acquired by Dreamworks in April 2014.
Built full-service agency inside the Levity Entertainment Group focused on performance-based social marketing for leading consumer brands and premier entertainers. Acquired by AMC.
Education
BS, Economics
MS, Marriage & Family Therapy
Certified Executive Coach
Contact
Los Angeles, CA
United States