A Bit About Me
I absolutely love creating and I’m good at it. I bring an infectious energy to solving problems and unlocking the next phase of a company’s growth.
My approach is rooted in pragmatism and honesty and my greatest successes have been realized inside businesses that are either iterative by nature or open to and ready for change.
We’re in the midst of one of the most significant transitions the world has experienced in technology’s impact on creativity and productivity. The tech is evolving quickly, moving us from the age of the specialist to the age of the generalist. These new tools are weapons for those with a clear sense of where to direct them. They pose an existential threat to those still struggling with their identity.
I am inspired by the challenge of helping companies discover who they are as well as helping those with a clear identity strengthen their voice. If you feel like you’re ready to have that conversation, I would love to connect.
Ideas On Media, Management & Life
Skills
Unique ability to identify, create, define and execute innovative strategic business initiatives in both established and developing businesses.
Deep experience building and managing high-performing, cross-functional teams
Over a decade managing innovative multi-million dollar marketing campaigns (performance & branding) across multiple content types and platforms
I have developed and distributed over 15,000 minutes of original programming generating over a half billion views across YouTube, Instagram, Twitter and more. I understand the critical role creative and smart content plays in building a business and a brand in any category.
My experience as an entrepreneur, certified executive coach and MS in marriage and family therapy provide a unique POV to help individuals and teams identify and manage limiting behaviors to unlock their full potential
Led the creation of multi-million dollar products from concept and development to distribution and marketing across mobile, web and social
I have led sales teams including the creation and presentation of pitches, pipeline management, campaign execution and coordination with relevant departments to ensure success
I have hands-on experience identifying and closing opportunities that solve specific business problems or unlock growth potential
Work History
PRESENT - 2021
Built out the organization (C-Suite, Product, Marketing & HR), led capital raise for $8M seed round, identify and model new lines of business, provide cross-departmental strategic guidance for core products
Managed product, marketing and distribution for leading financial media company
Led company from capital raise to 22 employees and creative direction of original media brands and the production of 21+ original shows each week generating over 2.5 billion video views
Led the management and development of the global production company’s owned and operated digital brands delivering over 2 Billion views and 20 Million followers
Education
BS, Economics
MS, Marriage & Family Therapy
Certified Executive Coach
Contact
Los Angeles, CA
United States