SUMMARY

Dynamic executive with a diverse background across management, marketing, sales, business development, product, commerce and content. For almost 20 years, I have worked at the intersection of tech and media from the advent of mobile and social media to the explosion of video and Web3. I am a media and tech junky and I love pairing creativity with data to solve problems.

WORK HIGHLIGHTS

Kozmik World
2023 - Present
CEO and Co-Founder

Animated IP project

Notable Achievements

  • Created the digital collectible card experience Kozmik Bumz generating over $400K in sales

  • Created the Kozmik Character Konstruction Kit as a physical brand extension of Kozmik Bumz (currently launching with leading Amazon partner)

  • Built a best-in-class team including leaders from South Park, Disney, Hasbro and major crypto influencers

School Gig
2023 - Present
Strategic Advisor

Bringing arts education to California public schools

Notable Achievements

  • Support School Gig in strategic guidance, product development and business development

  • Restructured the tech stack to reduce cost by over 75% and increase velocity of releases

  • Restructured product offering to adapt to market feedback and provide more opportunities for lead generation, customer acquisition and monetization

Super Studios, Inc.
2021 - 2023
Chief Strategy Officer

Web3 gaming and token ecosystem

Notable Achievements

  • Key stakeholder in NFT drop for the play-and-earn game Impostors that generated over $40M in primary and secondary sales

  • Created the complete brand identity package for the NFT marketplace GigaMart

  • Created go-to-market strategy for the NFT marketplace GigaMart (launched Dec. 2022) including customer personas and segments, financial model and marketing plan

  • Built out the company’s org structure including C-suite and departmental structure

  • Closed $1M sponsorship and managed delivery of the campaign

  • Key stakeholder in leading and closing 8 figure seed round

Real Vision
2019 - 2021
General Manager

Financial media company and subscription service

Notable Achievements

  • Created content syndication strategy that grew the company’s reach by 5x and became the leading channel for organic lead generation with the highest conversion to paying customer

  • Built a self-serve syndication platform that allowed publishers to embed and monetize Real Vision content

  • Defined and created a new seven-figure revenue line for the business that allowed for the sale and delivery of premium video sponsorships

  • Defined, built and launched a private social network called The Exchange that doubled members’ time-on-site

  • Key stakeholder in rolling out the leading premium Cryptocurrency video channel on the internet - Real Vision Crypto

Ripple Entertainment
2015 - 2019
Chief Strategy Officer & Co-Founder

Notable Achievements

  • Created and pitched business plan and financial model that led to close of eight-figure capital raise

  • Grew company to 22 employees & oversaw corporate P&L

  • Led creative development and programming of 3 unique media brands from concept to over 5M subscribers/followers and over 1 Billion video views - primary brand is still active and profitable

  • Defined and managed seven-figure paid media funnel

  • Created all analytics dashboards to track consumer behavior across platforms to guide content, product and advertiser opportunities

Fremantle Media
2014 - 2015
VP, Digital Partnerships & Cross-Platform Strategy

Notable Achievements

  • Restructured The Pet Collective to become the largest pet channel on the internet resulting in 60% reduction in cost and a corresponding 200% increase in channel growth and revenue.

  • Struck pivotal and profitable JV with Jukin Media in July 2015 leading to over 34 Million followers and over 10 Billion video views

  • Brokered a successful residency with YouTube for the game show channel Buzzr as well as defined the programming and marketing for the brand

Big Frame (acquired by DreamworksSKG)
2012 - 2014
Head of Community & Monetization

Notable Achievements

Key stakeholder in creating and monetizing digital media brands on and off YouTube generating over 500M video views each month and resulting in acquisition by DreamworksSKG

Previous Experience Includes…

Sony, MTV, Levity Entertainment, Ultimatum Music, William Morris